Michaela Scott | Design, Marketing & Communications Professional

Education
Bachelor of Communication and Media Studies
Double major in:
– Marketing Communications & Advertising
– Journalism and Professional Writing

Program Proficiency
– Adobe Illustrator
– Adobe Photoshop
– Adobe Premier Pro
– Adobe After Effects
– Adobe InDesign
– Adobe Character Animator CC
– Adobe Lightroom
– Mailchimp
– WordPress
– Monday
– Hootsuite

Expertise
– Design
– Copyrighting
– Public Relations
– Relationship Management
– Campaign Management
 

Skills
– Photo editing
– Video editing
– Animation
– Design

Interests

Awards
Media and Communications Manager
Uptown Communications | February 2018 – Present

– Content creation, customisation and optimisation, for platforms such as Facebook, Instagram, Mailchimp, WordPress, YouTube and various websites
– Photo editing using Adobe Photoshop
– Cutting and editing videos using Adobe Premier Pro
– Storyboarding and creating animations and branded videos using Adobe After Effects and Adobe Character Animator CC
– Social media management of multiple client pages
– Media pitching to different forms of media including; tv, print, radio, online and industry
– Copywriting using a range of different tones
– Writing and proof reading documents, including blog posts, media releases, marketing collateral, social posts, proposals, etc.
– Designing marketing collateral for different brands, activations and events
– Website design and optimisation
– Liaising with media at events
– Event and large-scale activation coordination/organisation
– Drafting marketing proposals
– Securing sponsorships
– Collating content
– Designing and copywriting EDMs (electronic direct mail) for numerous different clients

Digital Content & Scheduling Executive
Adshel | February 2018 – Present

– Manage all aspects of national campaigns through key stages – from booking to end of campaign reporting
– 10 hours a week on the Project Team to ensure a smooth software transition
– Ensuring correct content scheduling across Australia and New Zealand
– Providing digital support to the wider business and answering questions from external agencies
– Training team members 
– Campaign data analysis
– Post campaign reporting & analysis
– Providing assistance and creative guidance to media and creative agencies
– Being contactable out of office hours
– Working efficiently, with attention to detail, towards short deadlines 

Digital Planning & Content Coordinator
Adshel | February 2018 – Present

– Manage all aspects of national campaigns through key stages – from booking to end of campaign reporting
– 10 hours a week on the Project Team to ensure a smooth software transition
– Ensuring correct content scheduling across Australia and New Zealand
– Providing digital support to the wider business and answering questions from external agencies
– Training team members 
– Campaign data analysis
– Post campaign reporting & analysis
– Providing assistance and creative guidance to media and creative agencies
– Being contactable out of office hours
– Working efficiently, with attention to detail, towards short deadlines